EasyAgentIDX
Full Comparison

BoomTown vs EasyAgentIDX

BoomTown is purpose-built for teams that buy paid leads at scale and includes HomeSearchNow for mobile buyer search. EasyAgentIDX is for teams that own their website and grow through organic and referral channels, with HomeThread for private mobile client collaboration on Pro and higher plans.

Use your own websiteHomeThread coming to Pro and higherOrganic lead focus
View Pricing Explore HomeThread

What is BoomTown?

BoomTown is an enterprise real estate platform. It combines an IDX website with CRM, paid lead generation, concierge follow-up services, and HomeSearchNow, a mobile property search app for buyers. The platform is built for high-volume PPC-driven teams and brokerages. Pricing requires a sales conversation.

  • Type: Enterprise platform (IDX website + CRM + PPC leads + HomeSearchNow buyer app)
  • Pricing: Contact for pricing (sales call required)
  • Contracts: Contact sales for terms
  • Platform: BoomTown-hosted websites only
  • Buyer app: HomeSearchNow for mobile property search

What is EasyAgentIDX?

EasyAgentIDX is an embed-first IDX platform that works on any website. Paste one script tag into Squarespace, Webflow, Wix, Framer, WordPress, or a custom site and your IDX widgets are live. No plugin, no CMS, and no platform dependency required. On Pro and higher plans, agents also get HomeThread, a private mobile home search and collaboration app that gives invited clients one connected place to search listings, leave feedback, and request showings.

  • Works on any website platform with no CMS required
  • Lead, platform, and MLS listing search API access on Pro and higher plans after MLS approval
  • Home valuation lead capture available as an add-on
  • Month-to-month pricing with no annual contract
  • 200+ MLS boards across all 50 states
  • HomeThread private mobile client app included at launch on Pro and higher plans
Feature Breakdown

BoomTown vs EasyAgentIDX

A direct comparison of the features that matter most to agents and teams.

Platform and Deployment

Works on your own website

Us
Them

No platform lock-in

Us
Them

One-line embed on any site

Us
Them

Own and control your domain and content

Us
Them

Property Search and Listings

Full IDX property search

Us
Them

MLS listing display grids

Us
Them

MLS compliance auto-enforced

Us
Them

Lead Generation

Lead capture and registration gates

Us
Them

Saved searches and listing alerts

Us
Them

Home valuation lead capture (add-on)

UsPartial
Them

Lead dashboard with activity history

Us
Them

Integrations

Lead and platform API (Pro and higher)

Us
Them

MLS listing search API (Pro and higher)

Us
Them

Zapier

Us
Them

Pricing and Contracts

Published starting price

Us
Them

No minimum agreement term (BoomTown)

Us
Them

Client Mobile Experience

Dedicated buyer mobile app

UsUpcoming
Them

Agent-branded client onboarding

UsUpcoming
Them

Private listing feedback

UsUpcoming
Them

Direct agent-client in-app messaging

UsUpcoming
Them

Showing requests through the client app

UsUpcoming
Them

Works with a website the customer already owns

UsUpcoming
Them
IncludedPPartial: limited or add-onNot includedNot publicly documented

Feature availability reflects each platform's standard public offering as of September 2026. Items marked as not publicly documented are absent from official public materials at the time of review and should not be treated as confirmed unavailability. Verify current details directly with each provider.

Key Advantages

Where EasyAgentIDX has the advantage

Use your own website

BoomTown provides and hosts the website and IDX environment as part of its platform. EasyAgentIDX is a service you embed on a website you own independently, so your domain, content, and lead data stay with you.

Transparent public pricing

BoomTown pricing requires a sales conversation. EasyAgentIDX has transparent public pricing starting at $79/mo, month-to-month, with no minimum commitment.

Integration options for your existing tech stack

BoomTown does not publish a developer API portal. Customers should verify integration capabilities directly with BoomTown before assuming they are unavailable. EasyAgentIDX includes webhooks and a REST API with MLS listing data access on Pro and higher plans after MLS approval.

Better fit for organic and referral growth

BoomTown is optimized for paid lead generation. EasyAgentIDX is optimized for agents who grow through content, SEO, referrals, and their existing network. If you do not rely on PPC, BoomTown's core value proposition may not apply.

HomeThread alongside a website you own

BoomTown offers HomeSearchNow as part of its PPC-optimized platform. HomeThread is included at app launch with EasyAgentIDX Pro and higher plans and works with any website and CRM you already use, without requiring you to switch platforms.

Where BoomTown has the advantage

Every platform has strengths. Here is where BoomTown genuinely performs well.

  • HomeSearchNow provides a mobile property search app for buyers within the BoomTown ecosystem

  • Done-for-you PPC lead generation with a full concierge follow-up service

  • Platform is purpose-built and optimized for converting paid leads at high volume

  • Established enterprise infrastructure used by high-volume teams and brokerages

Which platform is right for you?

Choose EasyAgentIDX if...

  • Teams that generate leads through organic search, referrals, or social media

  • Agents who want to own their website and lead data independently

  • Developers building custom lead ecosystems who need a reliable IDX layer

  • Agents who want HomeThread for private mobile client collaboration alongside a site they own

Choose BoomTown if...

  • High-volume teams that rely on paid lead generation for their pipeline

  • Brokerages that want a fully managed conversion and follow-up system

  • Organizations that need concierge services and PPC management built into the platform

Platform Fit

Common reasons to consider switching from BoomTown

Every platform involves tradeoffs. These are the situations where EasyAgentIDX tends to be a stronger fit.

IDX on a website you own independently

BoomTown provides and hosts the website and IDX environment as part of its platform. EasyAgentIDX may be a stronger fit when you already have a website you own independently and want to add professional IDX without moving to a hosted platform.

IDX optimized for organic and referral growth

BoomTown is designed for teams that generate leads through paid channels. If your business grows primarily through content, referrals, or SEO, EasyAgentIDX pairs well with a website you control and a content strategy you own.

A client collaboration app alongside your existing tools

HomeThread is included at app launch with EasyAgentIDX Pro and higher plans and gives invited clients a private mobile experience for listing search, feedback, messaging, and showing requests. It works alongside any website and CRM you already use without requiring a platform change.

Pricing

BoomTown vs EasyAgentIDX: pricing

EasyAgentIDX
From $79/mo
Month-to-month. Cancel any time.
  • Transparent public pricing
  • No annual contract
  • 1 MLS board included
  • Developer Platform API on Pro and higher plans
  • HomeThread client app at launch on Pro and higher plans
  • 200+ MLS boards available
BoomTown
Contact for pricing
Contact sales for pricing and contract terms

Pricing shown is based on publicly listed rates as of 2026. Some plans may require a sales call or include mandatory onboarding fees.

Frequently asked questions

Does EasyAgentIDX include a mobile app for clients?

HomeThread is upcoming for iOS and Android. At launch, it will be included with EasyAgentIDX Pro, Brokerage, Agency Partner and Enterprise plans. Invited clients will have one private place to search homes, share feedback, message their agent and request showings.

How is HomeThread different from BoomTown HomeSearchNow?

Both give clients a mobile property search experience. The key difference is the platform model. HomeSearchNow is part of the BoomTown hosted website and PPC ecosystem. HomeThread is included at app launch with EasyAgentIDX Pro and higher plans and works alongside any website and CRM you already own independently.

Is BoomTown better than EasyAgentIDX?

BoomTown is a strong fit if you are a high-volume team that relies on paid lead generation and wants a fully managed platform. EasyAgentIDX is a stronger fit if you want to own your website, grow through organic channels, and keep your costs transparent and flexible.

Can EasyAgentIDX replace BoomTown?

EasyAgentIDX replaces the IDX website portion of BoomTown. It does not include BoomTown's PPC management, concierge follow-up, or enterprise CRM. If you do not use those features, EasyAgentIDX covers what you need at a published monthly price.

What happens to my website if I leave BoomTown?

Because BoomTown provides the hosted website and IDX environment, customers should confirm which website assets, lead records, and data exports remain available when their agreement ends. With EasyAgentIDX, you own the site it runs on, so leaving does not affect your website or content.

Is EasyAgentIDX cheaper than BoomTown?

EasyAgentIDX starts at $79/mo with published pricing. BoomTown pricing is enterprise-tier and requires a sales conversation.

Also comparing?

Ready to switch?

Try EasyAgentIDX on your site today

No annual contract. Cancel any time. Live as soon as your MLS board approves your connection.

View Pricing Explore HomeThread
200+ MLS boardsAll 50 statesNo long-term contracts

Reviewed by

Chris Robinson, Founder, EasyAgentIDX. Real estate technology experience since 2008. Learn more

Last reviewed: September 2026

This comparison is published by EasyAgentIDX. Competitor information is based on official public product, pricing, support, and developer documentation. EasyAgentIDX is not affiliated with the companies discussed. Verify current details directly with each provider before making a purchasing decision.

Sources reviewed for this page